
As shown in Figure 1, the logistics orders of Double Eleven in 2018 have set a new record. Especially in the annual “Double Eleven” shopping festival, parcel quantities in various regions have increased rapidly and many delivery points have exploded. Whether goods can be delivered to consumers in time affects the consumers satisfaction of this shopping directly. Logistics distribution is the last link of online shopping whose importance is rising as society demand increases.

Online shopping is almost necessary to everyone. In recent years, E-commerce industry has developed rapidly.

Finally, this paper analyzes the simulation results, which would provide some valuable references for practical logistics. Then the AnyLogic software is used to simulate and optimize the system from three aspects, including routes selection, warehouses quantity, and warehouses layout. A case study of an E-commerce enterprise in Shanghai on logistics distribution is proposed to discretize the whole process and minimize the total costs.

Thus, this paper sets a framework to solve the above problem. Logistics distribution involves many factors and complex processes conventional qualitative methods are unable to provide an effective analysis. With the rapid development of online shopping in recent years, logistics distribution has received much attention from enterprises and online consumers.
